Victorias Secret Marketing Channels

Victorias secret is simply a retail store and it does not sell wholesale. You can only buy their products in their store, online or in catalogs. Pink is the only part of victorias secret that could be considered a channel member because they are now branching out of victorias secret to open up their own personal store. Both stores will still continue to sell eachothers products but Pink is becoming more independent; starting from only a few items in Victorias secret stores now they expanded to have their very own store.

Victorias Secret Marketing Channels

Victoria's secret has three marketing channels: the web, catalogs and retail stores. This means that they have to concentrate on all aspects of their clothes; from the teenage girls that buy from the Pink line to the older mature women who buy sexy lingerie. People incharge of this have to figure out the appropriate marketing strategy for each channel because something that works well on the web might not work in the retail stores. Some channels may be more effective than others. For example the web would be easier to just send a marketing email to customers rather than developing, printing and then sending out a catalogue.

Victoria's Secret Developing and Managing Products

When Victoria's Secret introduced "Pink" as one of their product lines thiswas a way of attracting new customers. The Pink line was a new product because they made more girly and playful lingerie and clothes compared to the regular victorias secret. These clothes were targeted at teens and young adults. Victorias Secret made a few adjustments to their regular line to create Pink and this attracted both new and existing customers.

Victoria's Secret Developing and Managing Products

Victorias Secret is re-launching its Secret Garden which consists of Body Lotion, Body Splash, Body Scrub, Hand and Body Cream, Hairspray, Bath Bubbles and Shampoo/Conditioner. It will have new packaging and new formulas for the fragrances. This is a new type of product because it is an improvement of an existing product. This is a good idea because i got tired of seeing the old packaging but it could also be bad. People are accustomed to the old packaging and they might not like the new one.

Victorias Secret relationship selling

When the associates in a Victorias Secret store treat their customers well and assist them when needed this can be a form of relationship selling because they are developing a relationship with that customer. Depending on the quality of service that customer might continue shopping there or discontinue. Some stores have loyal customers for years because they are pleased with the service. Relationship selling can simply be when a customer is seeking the perfect bra; a sales associate will assist that person with trying on various bras until the customer is satisfied.

victoria's secret sales promotion

My company Victorias Secret recent sales promotion was on its underwear. Last week I was in the store browsing when i noticed that the underwear that is usually 5 for $25 was now 7 for $25. I thought that this was a very good deal so i decided to buy 7 and i also called a few of my friends and told them about it. They also had a sale for any 6 lipgloss for $20 which is usually 1 for $7. This type of sales promotion can attract people to buy more of the product or buy something they didn't plan on buying. This could also attract new customers because when i seen the sale going on i decided to call a few of my friends and tell them about this promotion.

victoria's secret public relations

Victoria's Secret Pink got involved with their customers with its "Nominate your school" webpage. Its allows current and past students to vote for their college. Each year Pink takes the school with the highest votes and produces a line of sweats, t-shirts and pajama shorts with that schools name on the items. I think that this public relations effort was a success because it got alot of college students involved and this is a great way for them to attract new customers and bring more business to the company. This also shows that they are interested in getting involved with their customers and are interested in what they want.

Victoria's Secret advertising

The purpose of this ad is to show the more fun and playful part of Victoria's Secret; the Pink line. Its is targeted at teenage girls and young adults that are going away for college or just a weekend trip.

Victoria's Secret Supply chain

Victoria's Secret developed two different supply chains for its products. The first supply chain is for high fashion products such as lingerie; it was designed to get those products into the store as soon as possible to bring up the sales. The second supply chain is for basic items such as accessories; this supply chain was specifically made for low cost items on the shelves. As a result of this they would deliver one set of items by air and the other by ship. I think that this was a smart way to plan out how they will supply the stores; they could save money by having the more popular and important items by plane and they cheaper unnecesary items by ship.

Wholesaling at Victorias Secret

To get customers to buy more items Victoria's Secret gives wholesale prices so instead of a customer purchasing one or two items they will add more. The price for underwear in "Pink" starts from $7.50 each but the special is 5 for $25. This is a good deal for customers, so chances are most people will probably buy five instead of one. Victoria's Secret also does this with scented bodycare; they offer any combination of 8 for $35.

Victoria's Secret Retailing

My company Victoria's Secret would be an example of chain stores. They have stores all over the country and are managed by the same people. When it just started out, Victoria's Secret was a specialty store but now they offer a wider range of items; lingerie, body fragrances, and active wear just to name a few. When it comes to retailing Victoria's Secret uses direct marketing, an example would be if a customer orders items from their catalogue or online; this is any technique that a company uses to get customers to buy their goods from somewhere other than in their store.

Retailing at Daffy's

The retailer that i visited was Daffy's department store store located on 34th street and Broadway. They are the flagship store to a few other chain stores. They sell everything from womens, men and children's clothing to housewares and shoes. I would say that Daffy's is similar to T.J Maxx and Marshalls because they all sell designer products at discount prices. Daffy's offers designer clothing and shoes at discount prices from specific designers. Also inside Daffy's their is a private jewelry stand located on the 6th floor where they sell diamonds; this is an example of a store within a store.

Victoria's Secret Product Concepts

Since Victoria's Secret was founded in 1977 it made its way up to the top as being one of the leading lingerie companies. They have become a huge brand name in the industry and their products are more expensive when you compare it to a lingerie store that is not established. Sometimes the quality is better but you are paying for the brand name because some manufacturers make the same products but sell it to different companies. When these companies get the product they modify it by adding their company labels and so on. Victoria's Secret usually adds the word "Sexy" to their different product names and they are associated with the color pink.

Victorias Secret Product Concepts

Last year Victoria's Secret had a bra that costs 4.7 million dollars. It's called the Black Diamond Fantasy Miracle Bra. This bra is very expensive because it is made up of more than 3,900 gems which include rubies and black and white diamonds. I would assume that this bra is a speciality product but average people wouldn't go shopping around for such an expensive bra because it is not necessary. You could be searching for the perfect bra and willing to pay a good amount but 4.7 million?; the diamonds are not necesary but that's what you're basically paying for.

Victoria's Secret Target Market

Victoria's Secret "Pink line" is aimed at young adults and college students. Pink has similar items as Victoria's Secret original line but the stuff is more playful and fun which attracts younger girls. They have panties, bras, sweatpants, t-shirts; the Pink trademark is a mascot dog which is pink. To appeal to the younger crowd Pink has playful bright colors and rhinestones on its products. Before Pink was introduced Victoria's Secret was strictly for adults because of it's sexy and mature lingerie. Now teens can go shopping there with their mom and get underwear too.

Victoria's Secret Online Marketing

To help improve their customers online shopping experience,Victoria's Secret chose Coremetrics to assist their company. Coremetrics is the leading company for web service provider of marketing analytics solutions; they help companies to get a hold of customer and visitor activity. Coremetrics provides Victoria's Secret with an in depth analysis of their customers online behavior and also advise them on how they can improve their e-commerce site: http://www.victoriassecret.com/. This is a easy way for Victoria's Secret to improve their online marketing as far as web design or products; they can see how frequently a certain customer visits before and after they change the appearance of the site. A customer may keep going back to the website because they like a certain model that's always on the homepage, then the next week there's a girl that they are not too fond of. The customer mite not visit the site as much. The point is that there are certain things that attract customers to keep coming back; Coremetrics' job is to keep track of that and help to improve the site.

Victoria's Secret is Protecting a good reputation

In 2003 Victoria's Secret sued an adult store called Victor's Little Secret that sold lingerie, adult novelties and adult videos. The issue at hand is defined as trademark dilution, which is a type of trademark protection. The Federal Trademark Dilution Act was made a statue in 1995. Victoria's Secret felt that this store could tamper with it's reputation because of the adult content that it sold. They also felt that some people might think that " Victor's Little Secret is the same as Victoria's Secret and this could not only cause them money but also loose some of its loyal consumers.

Victoria's Secret and it's consumer decision making

Victoria's Secret recently announced that its little sister the "Pink" line is taking its line to the college campus. They are premiering the Collegiate Collection; sweats, t-shirts and underwear for 33 universities around the country. They decided to generate sales using this method because the Pink line is very popular among college students. Pink was designed to attract teenagers and young adults. This was a good target market because college students generally love to wear sweats and pjs; its the trend among college students. This plan would certainly get more students wearing this attire because it had the name of their universities on it and best of all its from Victoria's Secret. Victoria's Secret already has it's reputation for being one of the best lingerie stores so the students must be overwhelmed that they can be loyal to their school and purchase from their favorite company at the same time.

Victoria's Secret manages to do Global Marketing at home

A premier travel retailer called the Hudson Group opened up a Victoria's Secret travel store at Terminal 4 at JFK Airport. This Victoria's Secret store is targeted at tourists from all over the globe that commute in and out the airport. They offer regular items sold at all Victoria's Secret retail stores; also additional items such as luggage tags, sunglasses, key rings which are only sold at the airport branch. I think that this is a very smart marketing strategy for Victoria's Secret because of the exposure it will get in the airport attracting tourists from all over the world. Another benefit of this airport branch is that they can see what countries purchase most of their products and they can consider opening up stores there.

Victoria's Secret goes Global

Many of Victoria's Secret lingerie models are from Brazil and they must be pleased that they can now shop for Victoria's Secret lingerie in their own country. "The sexiest store on earth" decided to open up new stores in Sao Paulo, Brazil; Buenos Aires, Argentina; Dunbai, United Arab Emirates and also at our very own John F. Kennedy International Airport. "The early response to these stores has been phenomenal, and we believe that this is a clear indication of the strength of our brands outside the United States,”. This was said by the chief adninistrative office, Martyn Redgrave. They are also said that they will be opening up a store in Barbados later in the year. The stores will carry a variety of items including accessories, gift sets, lingerie and also their Pink line for the younger crowd. Victoria's Secret saw the opportunity to go global because it's a good way to get more customers and they have the abilty to make more profits abroad.

They take charge of their Social Responsibility

Before 1998 Victoria's Secret retail stores and its online catalogue had serious conflicts. Even though they were both from the same company they were run as separate businesses. As a result of this the sizing of the lingerie was not consistent between the stores and the online catalogue; this created issues with their customers. Victoria's Secret recognized this problem and immediately decided to correct this. They decided to make sure that the sizing of the lingerie was consistent at both the retail stores and on the website catalogue. As a result of their concern whether out of the goodness of their hearts or to generate sales it, their sales doubled from 1.5 to 3 billion, with the online catalogues about 750 million of that.

Victoria's Secret Social Responsibility

To help protect the environment the parent company of Victoria's Secret, "Limited Brand" played a part in helping to save trees. They do not accept paper that come from endangered forests. The Limited Brands also make it a must to go through their catalogue mailing list and make sure that they can cut down the amount of unwanted catalogues sent daily. Also starting in 2008 they made their annual report available on their website so that you don't have to print it; this helped them save tons of paper.

Recent Strategic Plans For Victoria's Secret

In July 2004, Victoria's Secret came out with a new line called Pink. They wanted to create something not so sexy to attract younger customers such as teenagers and college students. The Pink line has more trendy underwear, sleepwear and active wear. Pink is very popular among college students including myself. Pink items are sold within the Victoria's Secret Stores. Victoria's Secret was pleased to see that the Pink line not only attracted existing customers but also younger and new.

Victoria's Secret earlier strategic plan

When they first started out, Victoria's Secret wanted to expand the business to anywhere between 700-1000 store divisions. They got their sales from stores and in catalogs. A major problem that came from their increasing sales was that people were complaining that their underwear had low quality and did not live up to its standards. Grace Nichols , a president at the company has the philosophy that "quality is not a place to get to, because the goal always gets higher". As a result of this they introduced new and improved underwear that had improved material and stitching. From one of his lectures prof. Evans said that "if something goes wrong you have to fix it". Victoria's Secret saw what they did wrong so they improved their product. This showed their customers that they cared about their interests and this strategy could help generate more sales

Victoria's Secret today

Today Victoria's Secret is the number one retailer dealing with lingerie; they have more than 1,000 stores nationwide. In 2007 they had a total sales of 5.6 billion. They are popular for their numerous advertising campaigns: the Victoria's Secret Catalog and Victoria's Secret Fashion Show. Victoria's Secret recently announced that they are dropping their fashion show which is done nationwide every year . Their reason for this is that they are getting bad publicity due to the incident when Janet jackson was showed her bare chest by accident. I think that this will definately affect their company because millions of people tune in to watch this fashion show every year to see whats new on the market.

History of Victoria's Secret

When you hear the name Victorias Secret many people think of just lingerie; it has much more to offer. I chose Victoria's Secret because it is one of my favorite stores to shop for lingerie, body fragrances and clothes. They also have gift sets that make it easier to find a gift for any special occasion.

Victoria's Secret was founded in the 1970's by Roy Raymond who later sold it to The Limited. When it was founded Raymond was just trying to build a cozy and friendly atmosphere for both men and women purchasing lingerie. He docarated his first stores in the form of a Victorian bedroom to make his customers feel at ease when shopping for intimates. Since it was first opened Victoria's Secret has expanded and evolved into what we see today.