Victoria's Secret "Pink line" is aimed at young adults and college students. Pink has similar items as Victoria's Secret original line but the stuff is more playful and fun which attracts younger girls. They have panties, bras, sweatpants, t-shirts; the Pink trademark is a mascot dog which is pink. To appeal to the younger crowd Pink has playful bright colors and rhinestones on its products. Before Pink was introduced Victoria's Secret was strictly for adults because of it's sexy and mature lingerie. Now teens can go shopping there with their mom and get underwear too.
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