Victoria's Secret is Protecting a good reputation

In 2003 Victoria's Secret sued an adult store called Victor's Little Secret that sold lingerie, adult novelties and adult videos. The issue at hand is defined as trademark dilution, which is a type of trademark protection. The Federal Trademark Dilution Act was made a statue in 1995. Victoria's Secret felt that this store could tamper with it's reputation because of the adult content that it sold. They also felt that some people might think that " Victor's Little Secret is the same as Victoria's Secret and this could not only cause them money but also loose some of its loyal consumers.