To help improve their customers online shopping experience,Victoria's Secret chose Coremetrics to assist their company. Coremetrics is the leading company for web service provider of marketing analytics solutions; they help companies to get a hold of customer and visitor activity. Coremetrics provides Victoria's Secret with an in depth analysis of their customers online behavior and also advise them on how they can improve their e-commerce site: http://www.victoriassecret.com/. This is a easy way for Victoria's Secret to improve their online marketing as far as web design or products; they can see how frequently a certain customer visits before and after they change the appearance of the site. A customer may keep going back to the website because they like a certain model that's always on the homepage, then the next week there's a girl that they are not too fond of. The customer mite not visit the site as much. The point is that there are certain things that attract customers to keep coming back; Coremetrics' job is to keep track of that and help to improve the site.
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