Victoria's Secret and it's consumer decision making

Victoria's Secret recently announced that its little sister the "Pink" line is taking its line to the college campus. They are premiering the Collegiate Collection; sweats, t-shirts and underwear for 33 universities around the country. They decided to generate sales using this method because the Pink line is very popular among college students. Pink was designed to attract teenagers and young adults. This was a good target market because college students generally love to wear sweats and pjs; its the trend among college students. This plan would certainly get more students wearing this attire because it had the name of their universities on it and best of all its from Victoria's Secret. Victoria's Secret already has it's reputation for being one of the best lingerie stores so the students must be overwhelmed that they can be loyal to their school and purchase from their favorite company at the same time.