A premier travel retailer called the Hudson Group opened up a Victoria's Secret travel store at Terminal 4 at JFK Airport. This Victoria's Secret store is targeted at tourists from all over the globe that commute in and out the airport. They offer regular items sold at all Victoria's Secret retail stores; also additional items such as luggage tags, sunglasses, key rings which are only sold at the airport branch. I think that this is a very smart marketing strategy for Victoria's Secret because of the exposure it will get in the airport attracting tourists from all over the world. Another benefit of this airport branch is that they can see what countries purchase most of their products and they can consider opening up stores there.
No comments:
Post a Comment