In July 2004, Victoria's Secret came out with a new line called Pink. They wanted to create something not so sexy to attract younger customers such as teenagers and college students. The Pink line has more trendy underwear, sleepwear and active wear. Pink is very popular among college students including myself. Pink items are sold within the Victoria's Secret Stores. Victoria's Secret was pleased to see that the Pink line not only attracted existing customers but also younger and new.
No comments:
Post a Comment