When they first started out, Victoria's Secret wanted to expand the business to anywhere between 700-1000 store divisions. They got their sales from stores and in catalogs. A major problem that came from their increasing sales was that people were complaining that their underwear had low quality and did not live up to its standards. Grace Nichols , a president at the company has the philosophy that "quality is not a place to get to, because the goal always gets higher". As a result of this they introduced new and improved underwear that had improved material and stitching. From one of his lectures prof. Evans said that "if something goes wrong you have to fix it". Victoria's Secret saw what they did wrong so they improved their product. This showed their customers that they cared about their interests and this strategy could help generate more sales
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