Before 1998 Victoria's Secret retail stores and its online catalogue had serious conflicts. Even though they were both from the same company they were run as separate businesses. As a result of this the sizing of the lingerie was not consistent between the stores and the online catalogue; this created issues with their customers. Victoria's Secret recognized this problem and immediately decided to correct this. They decided to make sure that the sizing of the lingerie was consistent at both the retail stores and on the website catalogue. As a result of their concern whether out of the goodness of their hearts or to generate sales it, their sales doubled from 1.5 to 3 billion, with the online catalogues about 750 million of that.
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