Victoria's Secret Retailing

My company Victoria's Secret would be an example of chain stores. They have stores all over the country and are managed by the same people. When it just started out, Victoria's Secret was a specialty store but now they offer a wider range of items; lingerie, body fragrances, and active wear just to name a few. When it comes to retailing Victoria's Secret uses direct marketing, an example would be if a customer orders items from their catalogue or online; this is any technique that a company uses to get customers to buy their goods from somewhere other than in their store.