Victoria's Secret Pink got involved with their customers with its "Nominate your school" webpage. Its allows current and past students to vote for their college. Each year Pink takes the school with the highest votes and produces a line of sweats, t-shirts and pajama shorts with that schools name on the items. I think that this public relations effort was a success because it got alot of college students involved and this is a great way for them to attract new customers and bring more business to the company. This also shows that they are interested in getting involved with their customers and are interested in what they want.
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