Victorias Secret Marketing Channels

Victoria's secret has three marketing channels: the web, catalogs and retail stores. This means that they have to concentrate on all aspects of their clothes; from the teenage girls that buy from the Pink line to the older mature women who buy sexy lingerie. People incharge of this have to figure out the appropriate marketing strategy for each channel because something that works well on the web might not work in the retail stores. Some channels may be more effective than others. For example the web would be easier to just send a marketing email to customers rather than developing, printing and then sending out a catalogue.