Victoria's Secret Developing and Managing Products

When Victoria's Secret introduced "Pink" as one of their product lines thiswas a way of attracting new customers. The Pink line was a new product because they made more girly and playful lingerie and clothes compared to the regular victorias secret. These clothes were targeted at teens and young adults. Victorias Secret made a few adjustments to their regular line to create Pink and this attracted both new and existing customers.

Victoria's Secret Developing and Managing Products

Victorias Secret is re-launching its Secret Garden which consists of Body Lotion, Body Splash, Body Scrub, Hand and Body Cream, Hairspray, Bath Bubbles and Shampoo/Conditioner. It will have new packaging and new formulas for the fragrances. This is a new type of product because it is an improvement of an existing product. This is a good idea because i got tired of seeing the old packaging but it could also be bad. People are accustomed to the old packaging and they might not like the new one.

Victorias Secret relationship selling

When the associates in a Victorias Secret store treat their customers well and assist them when needed this can be a form of relationship selling because they are developing a relationship with that customer. Depending on the quality of service that customer might continue shopping there or discontinue. Some stores have loyal customers for years because they are pleased with the service. Relationship selling can simply be when a customer is seeking the perfect bra; a sales associate will assist that person with trying on various bras until the customer is satisfied.

victoria's secret sales promotion

My company Victorias Secret recent sales promotion was on its underwear. Last week I was in the store browsing when i noticed that the underwear that is usually 5 for $25 was now 7 for $25. I thought that this was a very good deal so i decided to buy 7 and i also called a few of my friends and told them about it. They also had a sale for any 6 lipgloss for $20 which is usually 1 for $7. This type of sales promotion can attract people to buy more of the product or buy something they didn't plan on buying. This could also attract new customers because when i seen the sale going on i decided to call a few of my friends and tell them about this promotion.

victoria's secret public relations

Victoria's Secret Pink got involved with their customers with its "Nominate your school" webpage. Its allows current and past students to vote for their college. Each year Pink takes the school with the highest votes and produces a line of sweats, t-shirts and pajama shorts with that schools name on the items. I think that this public relations effort was a success because it got alot of college students involved and this is a great way for them to attract new customers and bring more business to the company. This also shows that they are interested in getting involved with their customers and are interested in what they want.

Victoria's Secret advertising

The purpose of this ad is to show the more fun and playful part of Victoria's Secret; the Pink line. Its is targeted at teenage girls and young adults that are going away for college or just a weekend trip.

Victoria's Secret Supply chain

Victoria's Secret developed two different supply chains for its products. The first supply chain is for high fashion products such as lingerie; it was designed to get those products into the store as soon as possible to bring up the sales. The second supply chain is for basic items such as accessories; this supply chain was specifically made for low cost items on the shelves. As a result of this they would deliver one set of items by air and the other by ship. I think that this was a smart way to plan out how they will supply the stores; they could save money by having the more popular and important items by plane and they cheaper unnecesary items by ship.

Wholesaling at Victorias Secret

To get customers to buy more items Victoria's Secret gives wholesale prices so instead of a customer purchasing one or two items they will add more. The price for underwear in "Pink" starts from $7.50 each but the special is 5 for $25. This is a good deal for customers, so chances are most people will probably buy five instead of one. Victoria's Secret also does this with scented bodycare; they offer any combination of 8 for $35.

Victoria's Secret Retailing

My company Victoria's Secret would be an example of chain stores. They have stores all over the country and are managed by the same people. When it just started out, Victoria's Secret was a specialty store but now they offer a wider range of items; lingerie, body fragrances, and active wear just to name a few. When it comes to retailing Victoria's Secret uses direct marketing, an example would be if a customer orders items from their catalogue or online; this is any technique that a company uses to get customers to buy their goods from somewhere other than in their store.

Retailing at Daffy's

The retailer that i visited was Daffy's department store store located on 34th street and Broadway. They are the flagship store to a few other chain stores. They sell everything from womens, men and children's clothing to housewares and shoes. I would say that Daffy's is similar to T.J Maxx and Marshalls because they all sell designer products at discount prices. Daffy's offers designer clothing and shoes at discount prices from specific designers. Also inside Daffy's their is a private jewelry stand located on the 6th floor where they sell diamonds; this is an example of a store within a store.