Victoria's Secret Product Concepts

Since Victoria's Secret was founded in 1977 it made its way up to the top as being one of the leading lingerie companies. They have become a huge brand name in the industry and their products are more expensive when you compare it to a lingerie store that is not established. Sometimes the quality is better but you are paying for the brand name because some manufacturers make the same products but sell it to different companies. When these companies get the product they modify it by adding their company labels and so on. Victoria's Secret usually adds the word "Sexy" to their different product names and they are associated with the color pink.

Victorias Secret Product Concepts

Last year Victoria's Secret had a bra that costs 4.7 million dollars. It's called the Black Diamond Fantasy Miracle Bra. This bra is very expensive because it is made up of more than 3,900 gems which include rubies and black and white diamonds. I would assume that this bra is a speciality product but average people wouldn't go shopping around for such an expensive bra because it is not necessary. You could be searching for the perfect bra and willing to pay a good amount but 4.7 million?; the diamonds are not necesary but that's what you're basically paying for.

Victoria's Secret Target Market

Victoria's Secret "Pink line" is aimed at young adults and college students. Pink has similar items as Victoria's Secret original line but the stuff is more playful and fun which attracts younger girls. They have panties, bras, sweatpants, t-shirts; the Pink trademark is a mascot dog which is pink. To appeal to the younger crowd Pink has playful bright colors and rhinestones on its products. Before Pink was introduced Victoria's Secret was strictly for adults because of it's sexy and mature lingerie. Now teens can go shopping there with their mom and get underwear too.

Victoria's Secret Online Marketing

To help improve their customers online shopping experience,Victoria's Secret chose Coremetrics to assist their company. Coremetrics is the leading company for web service provider of marketing analytics solutions; they help companies to get a hold of customer and visitor activity. Coremetrics provides Victoria's Secret with an in depth analysis of their customers online behavior and also advise them on how they can improve their e-commerce site: http://www.victoriassecret.com/. This is a easy way for Victoria's Secret to improve their online marketing as far as web design or products; they can see how frequently a certain customer visits before and after they change the appearance of the site. A customer may keep going back to the website because they like a certain model that's always on the homepage, then the next week there's a girl that they are not too fond of. The customer mite not visit the site as much. The point is that there are certain things that attract customers to keep coming back; Coremetrics' job is to keep track of that and help to improve the site.

Victoria's Secret is Protecting a good reputation

In 2003 Victoria's Secret sued an adult store called Victor's Little Secret that sold lingerie, adult novelties and adult videos. The issue at hand is defined as trademark dilution, which is a type of trademark protection. The Federal Trademark Dilution Act was made a statue in 1995. Victoria's Secret felt that this store could tamper with it's reputation because of the adult content that it sold. They also felt that some people might think that " Victor's Little Secret is the same as Victoria's Secret and this could not only cause them money but also loose some of its loyal consumers.

Victoria's Secret and it's consumer decision making

Victoria's Secret recently announced that its little sister the "Pink" line is taking its line to the college campus. They are premiering the Collegiate Collection; sweats, t-shirts and underwear for 33 universities around the country. They decided to generate sales using this method because the Pink line is very popular among college students. Pink was designed to attract teenagers and young adults. This was a good target market because college students generally love to wear sweats and pjs; its the trend among college students. This plan would certainly get more students wearing this attire because it had the name of their universities on it and best of all its from Victoria's Secret. Victoria's Secret already has it's reputation for being one of the best lingerie stores so the students must be overwhelmed that they can be loyal to their school and purchase from their favorite company at the same time.