Victorias Secret Marketing Channels

Victorias secret is simply a retail store and it does not sell wholesale. You can only buy their products in their store, online or in catalogs. Pink is the only part of victorias secret that could be considered a channel member because they are now branching out of victorias secret to open up their own personal store. Both stores will still continue to sell eachothers products but Pink is becoming more independent; starting from only a few items in Victorias secret stores now they expanded to have their very own store.

Victorias Secret Marketing Channels

Victoria's secret has three marketing channels: the web, catalogs and retail stores. This means that they have to concentrate on all aspects of their clothes; from the teenage girls that buy from the Pink line to the older mature women who buy sexy lingerie. People incharge of this have to figure out the appropriate marketing strategy for each channel because something that works well on the web might not work in the retail stores. Some channels may be more effective than others. For example the web would be easier to just send a marketing email to customers rather than developing, printing and then sending out a catalogue.

Victoria's Secret Developing and Managing Products

When Victoria's Secret introduced "Pink" as one of their product lines thiswas a way of attracting new customers. The Pink line was a new product because they made more girly and playful lingerie and clothes compared to the regular victorias secret. These clothes were targeted at teens and young adults. Victorias Secret made a few adjustments to their regular line to create Pink and this attracted both new and existing customers.

Victoria's Secret Developing and Managing Products

Victorias Secret is re-launching its Secret Garden which consists of Body Lotion, Body Splash, Body Scrub, Hand and Body Cream, Hairspray, Bath Bubbles and Shampoo/Conditioner. It will have new packaging and new formulas for the fragrances. This is a new type of product because it is an improvement of an existing product. This is a good idea because i got tired of seeing the old packaging but it could also be bad. People are accustomed to the old packaging and they might not like the new one.

Victorias Secret relationship selling

When the associates in a Victorias Secret store treat their customers well and assist them when needed this can be a form of relationship selling because they are developing a relationship with that customer. Depending on the quality of service that customer might continue shopping there or discontinue. Some stores have loyal customers for years because they are pleased with the service. Relationship selling can simply be when a customer is seeking the perfect bra; a sales associate will assist that person with trying on various bras until the customer is satisfied.

victoria's secret sales promotion

My company Victorias Secret recent sales promotion was on its underwear. Last week I was in the store browsing when i noticed that the underwear that is usually 5 for $25 was now 7 for $25. I thought that this was a very good deal so i decided to buy 7 and i also called a few of my friends and told them about it. They also had a sale for any 6 lipgloss for $20 which is usually 1 for $7. This type of sales promotion can attract people to buy more of the product or buy something they didn't plan on buying. This could also attract new customers because when i seen the sale going on i decided to call a few of my friends and tell them about this promotion.

victoria's secret public relations

Victoria's Secret Pink got involved with their customers with its "Nominate your school" webpage. Its allows current and past students to vote for their college. Each year Pink takes the school with the highest votes and produces a line of sweats, t-shirts and pajama shorts with that schools name on the items. I think that this public relations effort was a success because it got alot of college students involved and this is a great way for them to attract new customers and bring more business to the company. This also shows that they are interested in getting involved with their customers and are interested in what they want.