Victorias Secret Marketing Channels

Victorias secret is simply a retail store and it does not sell wholesale. You can only buy their products in their store, online or in catalogs. Pink is the only part of victorias secret that could be considered a channel member because they are now branching out of victorias secret to open up their own personal store. Both stores will still continue to sell eachothers products but Pink is becoming more independent; starting from only a few items in Victorias secret stores now they expanded to have their very own store.

Victorias Secret Marketing Channels

Victoria's secret has three marketing channels: the web, catalogs and retail stores. This means that they have to concentrate on all aspects of their clothes; from the teenage girls that buy from the Pink line to the older mature women who buy sexy lingerie. People incharge of this have to figure out the appropriate marketing strategy for each channel because something that works well on the web might not work in the retail stores. Some channels may be more effective than others. For example the web would be easier to just send a marketing email to customers rather than developing, printing and then sending out a catalogue.