Victoria's Secret advertising

The purpose of this ad is to show the more fun and playful part of Victoria's Secret; the Pink line. Its is targeted at teenage girls and young adults that are going away for college or just a weekend trip.

Victoria's Secret Supply chain

Victoria's Secret developed two different supply chains for its products. The first supply chain is for high fashion products such as lingerie; it was designed to get those products into the store as soon as possible to bring up the sales. The second supply chain is for basic items such as accessories; this supply chain was specifically made for low cost items on the shelves. As a result of this they would deliver one set of items by air and the other by ship. I think that this was a smart way to plan out how they will supply the stores; they could save money by having the more popular and important items by plane and they cheaper unnecesary items by ship.

Wholesaling at Victorias Secret

To get customers to buy more items Victoria's Secret gives wholesale prices so instead of a customer purchasing one or two items they will add more. The price for underwear in "Pink" starts from $7.50 each but the special is 5 for $25. This is a good deal for customers, so chances are most people will probably buy five instead of one. Victoria's Secret also does this with scented bodycare; they offer any combination of 8 for $35.

Victoria's Secret Retailing

My company Victoria's Secret would be an example of chain stores. They have stores all over the country and are managed by the same people. When it just started out, Victoria's Secret was a specialty store but now they offer a wider range of items; lingerie, body fragrances, and active wear just to name a few. When it comes to retailing Victoria's Secret uses direct marketing, an example would be if a customer orders items from their catalogue or online; this is any technique that a company uses to get customers to buy their goods from somewhere other than in their store.

Retailing at Daffy's

The retailer that i visited was Daffy's department store store located on 34th street and Broadway. They are the flagship store to a few other chain stores. They sell everything from womens, men and children's clothing to housewares and shoes. I would say that Daffy's is similar to T.J Maxx and Marshalls because they all sell designer products at discount prices. Daffy's offers designer clothing and shoes at discount prices from specific designers. Also inside Daffy's their is a private jewelry stand located on the 6th floor where they sell diamonds; this is an example of a store within a store.

Victoria's Secret Product Concepts

Since Victoria's Secret was founded in 1977 it made its way up to the top as being one of the leading lingerie companies. They have become a huge brand name in the industry and their products are more expensive when you compare it to a lingerie store that is not established. Sometimes the quality is better but you are paying for the brand name because some manufacturers make the same products but sell it to different companies. When these companies get the product they modify it by adding their company labels and so on. Victoria's Secret usually adds the word "Sexy" to their different product names and they are associated with the color pink.

Victorias Secret Product Concepts

Last year Victoria's Secret had a bra that costs 4.7 million dollars. It's called the Black Diamond Fantasy Miracle Bra. This bra is very expensive because it is made up of more than 3,900 gems which include rubies and black and white diamonds. I would assume that this bra is a speciality product but average people wouldn't go shopping around for such an expensive bra because it is not necessary. You could be searching for the perfect bra and willing to pay a good amount but 4.7 million?; the diamonds are not necesary but that's what you're basically paying for.